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3 reasons Quality stocks could continue to outperform?

With renewed market volatility on the back of recession fears, quality stocks should be back on top of investors’ mind to navigate the uncertain times ahead. What makes Quality stocks unique?

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In a world where economic and political uncertainties are becoming the norm, investors need robust strategies to navigate this complex market environment. One such strategy is focusing on quality stocks. Here’s why quality growth stocks, especially in the next-generation tech sector and beyond, offer a promising path forward:  

1. Strong fundamentals 

- Solid Financial Health: Today’s market leaders particularly in technology offer high-quality margins, strong free cash flows, and solid balance sheets, making them attractive even in a slowing economy, in our view. 

"It is one of the great paradoxes of the stock market that what seems expensive and too high usually continues to go higher and what seems cheap and too low usually continues to go lower."

William O'Neil, Founder of Investor’s Business Daily & CAN SLIM (1933–2023)

 

- Profit Growth: Analysts project strong growth ahead for global quality stocks, particularly in artificial-intelligence related tech stocks in the upcoming quarters. The robust fundamentals for quality stocks results from best-in-class business models and market dominance. 

Note, this is under our current view of a slowing global economic growth and should there be a recession we would expect most stocks to suffer due to weaker earnings and less liquidity in the market.

 

2. Structural growth drivers 

- Tech Sector Leadership: The tech sector, particularly companies at the forefront of the AI revolution, represents a significant growth opportunity. Tech valuations have become attractive again, with global tech benchmarks having declined by around 10% from their recent peaks, offering investors another entry point in our view. 

- Global Quality Leaders: Beyond tech, we see opportunities in Europe’s Quality stocks from Luxury to Pharmaceuticals, as well as large Industrial conglomerates each having their own structural drivers. For healthcare these include the rise of weight-loss drugs, and generally companies exposed to the aging population theme.

- AI Boom: With artificial intelligence driving future growth, significant investments in AI technologies by leading companies underscore the sector's long-term potential. As Alphabet CEO Sundar Pichai recently said  “the risk of underinvesting is dramatically greater than the risk of overinvesting for us here.” 

In our view the AI infrastructure build is here to stay, and it is a multi-year theme that should massively drive demand for data and those elements in the value chain from commodities to software.

 

3. Resilient performance amid economic uncertainty

- Moderating Global Growth: Economic momentum is slowing, creating a challenging environment for many businesses.

- Political Uncertainty: With heightened political tensions, particularly in the run-up to the US election, market volatility could potentially remain elevated.

- Volatility Shield: Quality stocks, characterized by strong competitive positions, healthy balance sheets, and resilient earnings streams, are well-positioned to weather these uncertainties. 

- Track Record: Historically, quality growth stocks have performed well during the later stages of the business cycle and in periods of economic contraction.

 

For illustration below, MSCI’s Global Quality Style Index versus the main benchmark, in last 10 years (total returns, USD, based on 100).

Chart of Quality stocks versus main market indice

Neither expected return nor past performance is indicative of future performance. Actual results may differ.

 

In conclusion, in an environment subject to uncertainties, focusing on quality stocks could provide a more reliable path for investors. With their strong market leadership, exposure to structural growth drivers, and resilient financial health, quality growth stocks, especially in the next-generation tech sector, are in our view well-positioned to drive market performance. 

We believe investing in quality stocks is not just a defensive strategy; it’s a proactive approach to harnessing growth in an uncertain world. Ensuring your portfolio has sufficient exposure to these resilient performers allows you to benefit from the strong structural shifts dominating the global economy and thrive in both good and difficult times. As a final note, quality doesn’t replace the old saying of not putting all your eggs in one basket; investors should diversify.

 

This article is brought to you by the Advisory Solutions Team. 
Contributors: Maxime Bonnet - Head of Advisory Solutions, Paul de La Baume - Investment Advisor